At Cortland, we fish. In fact, the best product improvements can come from anyone in the company (often discovered while walking along a river, rather than staring at a drafting table). Rest assured, then, your Cortland line has not only been fabricated by craftsmen with years of experience, it’s also been studied, tested and proven by members of our Pro Staff and select guides.
Leadership & Sales
Cortland’s new leadership is new to neither business nor fishing, and in fact brings more than 80 years of experience to the company. The senior team understands what is required to build (or rebuild) a business with a strong reputation: a keen eye on cost control, an emphasis on quality, and most of all, customer service. In his initial address to the staff upon becoming CEO, Randy Brown said, “If we provide stellar service to our customers at both the retailer and angler levels, they will become our strongest advocates, in effect providing free advertising by recommending Cortland to others.” And more recently, our VP of Sales Randi Swisher said, “I personally selected each member of our new sales staff based on their reputations for servicing their accounts.”
Director, Sportfishing and Outdoor Products
Vice President, Sales and Marketing
Manager, Public Relations and Social Media
Manager, General Operations
Research & Development
To call this aspect of our business vital is an understatement. Newly introduced products drive more than a third of sales. And OUR objective is to be recognized as the preeminent global provider of innovative, high-performance terminal tackle. So, we adhere to the credo “Listen, Learn, Innovate!” We are focused on addressing every niche casting need, and developing new lines to meet the ever-changing performance profiles of today’s and tomorrow’s rods.
Vice President, Engineering
Manager, Plant and Manufacturing Operations
Manager, Fly Line Production
We invited a select group of professional anglers to evaluate current, new and future products. Dr. Way Yin, Captain Frank Catino, Rusty Driver and Captain George Campbell are just a few of the more than 20 members of Cortland’s Pro Staff. Collectively, they bring a wealth of experience to our company — and especially to our R&D effort in the form of input in the initial development phases, as well as vital feedback after extensive field testing of any new product in the beta test phase. They are on the water constantly and dedicate themselves to guiding, which makes them a natural source for technical input and advice. They also serve as brand advocates among angling enthusiasts, and we’re honored to have each as a member of the Cortland Pro Staff.